Affordable Makeup

Affordable makeup that performs: foundation, mascara, lipstick and more at friendly prices.

Budget makeup: great looks for less

Makeup is all about playing with colour and expressing yourself, and that shouldn't depend on your budget. Our budget makeup picks include affordable foundations, lipsticks, false lashes, eyeshadows, professional theatrical makeup and nail products. They're perfect for trying new trends, building a first makeup kit or keeping spares in every bag.

What you'll find

• Complexion: foundation, concealer, powder and primers.
• Eyes: eyeshadows, liners, mascaras and false lashes.
• Lips: lipsticks and glosses in classic and trend shades.
• Professional makeup: stage and special-effects products used by artists.
• Nails: polishes and treatments at friendly prices.

Tips for a polished look on a budget

1. Prep skin well with moisturiser so makeup goes on smoothly.
2. Invest in a couple of good brushes or a sponge.
3. Choose multi-use products such as cream blush for cheeks and lips.
4. Set your look with powder or setting spray to make it last.

Brands in this collection

Discover budget makeup from It Cosmetics, Revlon, Kryolan, Ardell, Gosh, Nouba, Profusion Cosmetics and CND.

Frequently asked questions

Is affordable makeup good quality?

Many affordable products perform brilliantly. The key is finding the right formula and shade for you.

How often should I replace makeup?

Check the period-after-opening symbol; mascara usually needs replacing after about three months.

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