Styling Creams

Styling creams for curl definition, smoothness and soft hold without crunch.

Styling creams for soft hold and definition

Styling creams are the multitaskers of hair styling. They give soft, flexible hold, tame frizz, define curls and waves and add a touch of nourishment, all without the stiffness of gels or sprays. Lightweight creams suit fine and straight hair, while richer curl creams and leave-in styling lotions are ideal for thick, wavy, curly and coily textures. Men's grooming creams also provide a natural, matte or low-shine finish for short styles.

What styling creams can do

• Define curls and waves with bounce and less frizz.
• Smooth flyaways for a polished finish.
• Add light, touchable hold for natural-looking styles.
• Nourish and protect with conditioning oils and butters.

How to apply

1. For curls, apply to wet hair section by section, then scrunch.
2. For straight hair, smooth a small amount over damp or dry lengths.
3. For short styles, warm in your palms and work through dry hair.
4. Air-dry or diffuse for definition, or blow-dry for a smooth finish.

Tips for curly hair

Layer a leave-in conditioner under your curl cream for extra moisture, and add a gel or mousse on top if you want longer-lasting hold.

Brands in this collection

Discover styling creams from Davines, Kevin Murphy, Schwarzkopf Professional, Bumble and Bumble, Aveda, L'Oreal Professionnel, Phyto, American Crew, Boucleme, Lola Cosmetics, Umberto Giannini, Inebrya, Kemon and Depot.

Frequently asked questions

Will styling cream make my hair greasy?

Not if you use the right amount. Start small, especially on fine hair, and keep it away from the roots.

Can I use styling cream every day?

Yes, most are designed for daily use and wash out easily.

You may also like

• Leave-in conditioner
• Mousse and foam
• Hair oils and serums
• Wax and pomade
• All hair styling