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Hair Colour

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Permanent, Semi & Toning Colour

Hair colour for home and salon use: permanent dyes, semi-permanent colour, toners and root touch-ups.

Hair colour: from permanent dye to glosses and toners

Changing or refreshing your hair colour is one of the most transformative beauty changes you can make. Whether you want to cover grey hair, go a shade lighter or darker, refresh faded colour or keep blonde tones cool, there is a product for it. This collection includes permanent and semi-permanent colour, professional colour systems, toners, glosses, root touch-ups and colour-care products from salon brands.

Types of hair colour

  • Permanent colour: mixed with developer, it changes the hair colour and covers grey; it grows out rather than washing out.
  • Demi- and semi-permanent colour: deposit colour and shine and fade gradually over a number of washes.
  • Toners and glosses: neutralise unwanted tones and add shine.
  • Colour-depositing masks and shampoos: refresh colour between appointments.

Safety first

Always follow the manufacturer's instructions carefully. Hair colour products can cause allergic reactions, so carry out a skin allergy test 48 hours before every use, even if you have used the product before, and never use hair dye on eyebrows or eyelashes unless the product is specifically made for that. Professional colour systems are designed for use by trained hairdressers.

Caring for coloured hair

Use colour-protecting, sulphate-free shampoo and conditioner, wash with lukewarm water, use a heat protectant and limit sun exposure to help colour last longer. Purple shampoo keeps blonde, silver and highlighted hair from turning brassy.

Brands in this collection

Discover hair colour from Davines, Schwarzkopf Professional, Wella Professionals, Milk Shake, Kevin Murphy, Kemon, Revlon, Subrina Professional, Noah and Neva.

Frequently asked questions

Can I dye my hair at home?

Many people colour at home successfully, especially for root touch-ups or going darker. Big changes, such as going much lighter, are best done by a professional.

How long after colouring should I wait to wash my hair?

Many hairdressers recommend waiting 48 to 72 hours to let the colour settle.

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