Toning & Purple Shampoo

Purple and blue toning shampoos that neutralise brassy tones in blonde, grey and highlighted hair.

Toning shampoo and colour-care for bright, even colour

Blonde, silver, grey and highlighted hair can develop unwanted yellow or brassy tones over time, from washing, sun, hard water and heat styling. Toning shampoos and conditioners contain colour pigments, usually purple or blue, that neutralise these warm tones and keep colour looking fresh, cool and salon-bright between appointments. Bond-repair and colour-care treatments help keep coloured hair strong and glossy.

Which toning product do you need?

• Purple shampoo: neutralises yellow tones in blonde, platinum and grey hair.
• Blue shampoo: counteracts orange and brassy tones in brunettes and darker blondes.
• Toning conditioners and masks: tone while nourishing dry, lightened hair.
• Bond-building treatments: help strengthen hair weakened by bleaching.

How to use toning shampoo

1. Use once or twice a week in place of your usual shampoo.
2. Apply to wet hair, focusing on brassy areas.
3. Leave on for a few minutes, as directed on the pack.
4. Rinse thoroughly and follow with a nourishing conditioner.

Wear gloves if you want to avoid temporary staining on hands, and don't leave the product on longer than recommended, especially on very light or porous hair.

Brands in this collection

Discover toning and colour-care from Olaplex, Aveda, Rene Furterer, Label.M, Molton Brown, BioNike, Inebrya, Kemon, Laboratoire Freesens and Tuttotondo.

Frequently asked questions

Can I use purple shampoo every day?

It's best used once or twice a week; daily use may leave a lilac tint on light hair.

Does purple shampoo work on dark hair?

Not much. For orange tones in darker hair, a blue shampoo is more effective.

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