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Foundation

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845 termékből 1–48 megjelenítése

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Liquid, Powder & Cushion Foundation

Foundation in liquid, powder, stick and cushion formats. Sheer to full coverage, matte to dewy finish, in a wide range of shades.

Foundation: find your perfect shade, coverage and finish

The right foundation should look like your skin, only more even. It can blur redness, soften the look of pores and create a smooth canvas for the rest of your makeup. With so many formulas available, the key is matching three things: your shade, the coverage you want and the finish that suits your skin type. This collection includes liquid, cream, stick, cushion and powder foundations.

Finding your shade

Look at your undertone, which is the colour beneath the surface of your skin. Warm undertones look golden or peachy, cool undertones look pink or rosy, and neutral undertones are a mix. Test shades on your jawline in natural daylight; the right one disappears into your skin. Remember that your skin may be slightly darker in summer and lighter in winter.

Coverage and finish

  • Light coverage: evens tone, lets freckles and natural texture show.
  • Medium coverage: covers mild redness and discolouration, buildable for most occasions.
  • Full coverage: conceals blemishes, marks and pigmentation.
  • Finish: matte for oily skin, satin or natural for most skin, dewy or radiant for dry skin.

How to apply foundation

Start with moisturised skin and a primer if you like. Apply a small amount to the centre of the face and blend outwards using a brush, a damp sponge or your fingertips. Build coverage only where you need it. Blend down onto the neck, then set the T-zone lightly with powder if your skin gets shiny.

Brands in this collection

Discover foundation from Estee Lauder, Fenty Beauty, Christian Dior, Shiseido, Clinique, Tom Ford, Sensai, Shu Uemura, It Cosmetics, Smashbox, Erborian, Revlon, Kryolan and Gosh.

Frequently asked questions

Why does my foundation oxidise?

Some formulas darken slightly as they react with oil and air on the skin. If this happens, try a shade lighter or use a mattifying primer.

Can I mix foundation with moisturiser?

Yes, mixing a drop of foundation with moisturiser creates a sheer, natural tint for everyday wear.

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