Clean Beauty

Beauty with thoughtful formulas and natural or organic ingredients. Skincare, haircare and makeup with a conscious approach.

Clean beauty: conscious choices for skin and hair

Clean beauty is about choosing products with more thought for what goes into them and how they are made. There is no single official definition of clean beauty, so different brands focus on different things, such as shorter ingredient lists, vegan formulas, cruelty-free testing policies, plant-based ingredients, or packaging that is more sustainable. This collection gathers products from brands with these kinds of commitments across haircare, skincare, makeup and self-tan.

What clean beauty can mean

• Vegan formulas: made without animal-derived ingredients.
• Cruelty-free: brands that state they do not test on animals.
• Conscious ingredient choices: for example formulas without certain sulphates, parabens or silicones.
• More sustainable packaging: recycled, recyclable or refillable options.

How to shop clean beauty

1. Decide which values matter most to you.
2. Check the product description and full ingredient list (INCI).
3. Look for recognised certifications where they're important to you.
4. Remember that natural doesn't automatically mean gentler; patch test if your skin is sensitive.

Good to know

All cosmetics sold in the EU must meet strict safety requirements, whether or not they are labelled clean. Clean beauty is a personal preference rather than a safety guarantee.

Brands in this collection

Discover products from Goldwell, Joico, Label.M, Revlon, Clinique, TanOrganic and more.

Frequently asked questions

Is clean beauty better for my skin?

Not necessarily. What matters most is that a product suits your skin type and needs.

Where can I see the ingredients?

On the product packaging and, where available, in the product description.

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• Sensitive skin care
• Self-tan
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