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Floral Perfumes

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Rose, Jasmine & White Flowers

Floral fragrances with rose, jasmine, peony, tuberose and white flowers. The most loved fragrance family for women.

Floral perfumes: from fresh petals to opulent bouquets

Floral is the largest and most diverse fragrance family. It ranges from dewy spring blossoms to creamy white flowers and rich, velvety roses, and it forms the heart of many of the world's most famous perfumes. Whether you are looking for something light and romantic or sophisticated and glamorous, there is a floral fragrance to suit your style.

The many styles of floral perfume

  • Soft florals: powdery iris, violet and peony, gentle and comforting.
  • White florals: jasmine, tuberose, orange blossom and gardenia, rich and sensual.
  • Rose: classic, versatile and often paired with oud or patchouli in modern compositions.
  • Fruity florals: flowers combined with pear, berries or peach for a fresh, youthful feel.
  • Floral orientals: flowers wrapped in amber, vanilla and spices for evening.

When to wear floral fragrances

Light and fresh florals are perfect for spring, summer and the office. White florals and floral ambers have more presence and suit evenings, weddings and special occasions. Florals are also a classic choice for gifts, as they are widely loved.

Not only for women

Although florals are traditionally associated with women's perfume, notes like rose, iris, lavender and orange blossom appear in many men's and unisex fragrances too.

Brands in this collection

Discover floral perfumes from Givenchy, Narciso Rodriguez, Prada, Jimmy Choo, Kenzo, Coach, Giorgio Armani, Davidoff, Mercedes-Benz, Yardley, 4711 and Al Haramain.

Frequently asked questions

What is a soliflore?

A soliflore is a perfume built around a single flower, such as rose or jasmine, rather than a bouquet.

Are floral perfumes old-fashioned?

Not at all. Modern florals are often paired with fresh, musky or woody notes that feel contemporary and clean.

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