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Primer

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Face Primers for Long Wear

Primers that smooth, mattify or hydrate skin before foundation for longer-lasting makeup.

Makeup primer: the base for flawless makeup

A primer creates the perfect canvas for makeup. Applied after skincare and before foundation, it smooths the skin's surface, blurs the look of pores and fine lines, and helps makeup apply more evenly and last longer. Primers can also target specific needs, from controlling oil and adding hydration to colour-correcting redness or giving skin a radiant glow.

Choose your primer

  • Mattifying: controls shine on oily and combination skin.
  • Pore-blurring: smooths texture for a soft-focus finish.
  • Hydrating: prevents makeup from clinging to dry patches.
  • Illuminating: adds a lit-from-within glow.
  • Colour-correcting: green tones neutralise redness, peach and lavender brighten.
  • Gripping: helps foundation stay put for long days and events.

How to apply primer

  1. Finish your skincare and let your moisturiser and SPF absorb.
  2. Apply a pea-sized amount of primer with your fingertips.
  3. Focus on areas that need it most, such as the T-zone or pores.
  4. Wait a minute before applying foundation.

Good to know

For best results, pair a water-based primer with a water-based foundation and a silicone-based primer with a silicone-based foundation. This helps prevent pilling.

Brands in this collection

Discover makeup primers from Sisley, Estee Lauder, Elemis, Shiseido, Smashbox, MAC, Cle de Peau Beaute, GlamGlow, Rodial, Peter Thomas Roth, L'Oreal Paris, Maybelline, Catrice and Essence.

Frequently asked questions

Do I really need a primer?

It isn't essential, but it can make a noticeable difference to how smooth your makeup looks and how long it lasts.

Can I wear primer alone?

Yes. Blurring or illuminating primers can be worn on their own for a polished, natural look.

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