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Grooming, Fragrance & Skincare

Men's fragrance, skincare, shaving, beard care and haircare from leading brands. Everything for a simple, effective grooming routine.

Men's grooming: fragrance, skincare, shaving and more

A good grooming routine does not need to take long, but it does need the right products. Our men's department covers everything from fragrance and deodorant to skincare, haircare, shaving and beard care, plus electric trimmers and shavers. You will find the classic designer scents men already know, barber-shop favourites and dermatologist-developed skincare, all in one place.

A simple daily routine for men

  1. Cleanse your face morning and evening with a face wash, not shower gel, which can be too drying.
  2. Shave or trim using a shaving gel or cream to protect the skin from irritation.
  3. Soothe with an aftershave balm, especially if you get redness or razor bumps.
  4. Moisturise, ideally with a cream that contains SPF for daytime.
  5. Finish with deodorant and two or three sprays of fragrance.

Choosing a men's fragrance

Fresh and aquatic scents with citrus, herbs and sea notes are easy to wear every day and suit the office and warm weather. Woody and leather fragrances feel more polished and confident, while spicy, amber and oud scents are rich and long-lasting, ideal for evenings. Eau de toilette is lighter and fresher; eau de parfum stays longer on the skin. If you are unsure, start with a miniature or sample and wear it for a full day.

Beard and shaving care

If you keep a beard, wash it with a gentle beard wash, condition it with beard oil to soften the hairs and moisturise the skin underneath, and use a balm for shape and light hold. If you shave, prepare with warm water, use a sharp blade, shave with the grain and rinse the razor often. Electric trimmers and shavers are a good alternative for sensitive skin.

Brands for men

Shop men's fragrance from Paco Rabanne, Giorgio Armani, Hugo Boss, Versace, Montblanc and Christian Dior, grooming from Proraso, American Crew, Depot and Recipe For Men, and skincare from Biotherm, Shiseido and Zirh.

Frequently asked questions

Is men's skincare different from women's?

The basics are the same. Men's skin tends to be slightly oilier and is often irritated by shaving, so lighter textures and soothing ingredients are popular.

How much fragrance should I wear?

Two to four sprays on the neck and chest are usually enough. People should notice it when they are close to you, not across the room.

What is the difference between beard oil and beard balm?

Oil mainly softens and moisturises. Balm also conditions but contains butters or waxes that give light hold to tame flyaways.

Explore men's grooming